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BusinessInOxfordshire.co.uk
FREE Online Marketing and
Promotion for your Business |
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01865 522523
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Search Engine Optimisation - Website Marketing...
Marketing your Business
Online - Optimising for Search Engine Listings
When a prospective customer searches for your type of business, what are the
chances of them finding you on the first page of
Google? Are the search engines able to find your
site easily? If you’re not getting the results
you want from your website, what can you do to
boost your search rankings without spending a
fortune on optimisation?
Recent surveys focusing on search engine usage
tell us that more than 60% of internet users
click on a link that appears on the first page
of their search results. Around 90% will venture
as far as the third page, with just a handful
choosing to go beyond. If you’re in business,
this means one thing: to stand the best chance
of being found by prospective customers you need
to appear on the first page of search results
for the major search engines. Or at least to
appear somewhere on the first 3 pages.
One of the most effective, proven methods to
achieve strong search engine rankings is to
publish frequent articles online relating to
your business or industry, making sure you
include links back to your website. This serves
2 primary functions: it helps raise awareness of
your business, positioning you as a serious
player in your field. Secondly, If your articles
are getting picked up by the search engines, it
will vastly increase your chances of being
picked up in an online search. With
Business in Oxfordshire, we help you to do this effectively.
Choosing Keywords & Keyphrases – How to
Get Noticed on the Web
Search engine optimisation is all about ensuring
your website content is helping you achieve
strong rankings on the major search engines like
Google. If you manage this, you are more likely
attract more traffic directly to your website –
which means more customers and more business. We
know that publishing articles online is a proven
way to drive this process, so how can we
maximise their effectiveness?
The answer lies in trying to incorporate as many
keywords as possible into the content of your
articles. Let’s define what we mean by
‘keywords’: they are the words and phrases your
potential clients will be typing into their
search engines when looking for your kind of
business. So if you want to attract customers to
your site, it pays to know what search terms
they are typically using.
One way to find this information is to use a
free online keyword tool such as
Wordtracker. There are a number of these
resources available online, all geared to
helping you fine tune your list of keywords.
Once you’re happy with your chosen keywords,
start incorporating them into your site.
The aim is to feature keywords and phrases as
strongly as possible in your articles and
webpages – taking care not to make the text too
clumsy with overuse of certain words. Remember,
you still want to keep your page content as
readable as you can for the benefit of your site
visitors.
Take a fresh look at your website and check that
your chosen keywords and phrases are included in
the written content – pay particular attention
to the headlines and page titles. Whilst you’re
there, consider the number of inbound and
outbound links to and from other websites*.
Search engines like to see these links, so
having plenty of them on your pages will help
raise the visibility of your site.
*Note, your Business in Oxfordshire Website will
already score heavily in the ‘links’ arena
because there are literally thousands of links
to and from our site.
As part of the
FREE Business
Website service that we offer to our
members we will also automatically submit your
Website to 10 of the most popular Search Engines
on the Web for FREE, including, Google, Lycos, Yahoo,
AOL, MSN/Microsoft Live and many more.
Also see our
Guide on Website Promotion.
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